In 2022, Gucci became the first major fashion brand to build its own space on The Sandbox, the digital platform where players can build, own, and monetise their gaming experiences in the Ethereum blockchain. Gucci Vault Land offered the House the perfect opportunity to educate the Web3 community on its heritage via gaming.
Gucci’s fusion of heritage and innovation continues with Gucci Cosmos, its immersive exhibition celebrating the 102-year-old brand’s most iconic designs. After its debut in Shanghai, the show moves to London from 11 October to 31 December before travelling to Paris and Kyoto.
Curated by the Italian fashion theorist and critic Maria Luisa Frisa, Gucci Cosmos’ state-of-the-art set was designed by the world-renowned British artist Es Devlin, the creator of acclaimed displays for institutions including Tate Modern and The Royal Opera House, and global recording artists including Beyoncé and Adele.
Devlin fuses pioneering audio, visual and kinetic technology to take the viewer on a journey, experiencing how Gucci’s visionary designs have both reflected and defined the times over the past century. “This exhibition wants to try to show the origin story behind the myth that is Gucci,” she says.
So, what innovation is next? With new Creative Director Sabato de Sarno debuting his first collection for Gucci at Milan Fashion Week in September, a new chapter in the Gucci story is about to begin. And as the House has demonstrated over the past century, anything could happen.
